Lesson 2: Understanding Marketing

Let's get social, shall we? Here are some powerful ways to connect with your audience and build your brand.

Those who haven’t made the commitment to go all in, try to make a business work by posting and selling on social media alone.

You may get some sales this way if you have a funnel in place or if you are just lucky, but you can increase your sales dramatically with a website. And why is this?

Do I really need a website for my business?

What if I have a large social media presence with a ton of followers? Will a website really make a difference for my small business?

100% YES! And here are the reasons why.

Disclaimer: This post may contain affiliate links. Please see my disclosure for more details.

Why your business needs a website:

1. Helps you stand out from the not serious,hobbyists.

A website sets you apart from those dabbling online. It makes a statement that you take your business seriously. Those who haven’t made the commitment to go all in, try to make a business work by posting and selling on social media alone.

2. Because a strategic website gives you credibility.

First of all, people may learn about you on social media, but they are going to be checking out your website to learn more about YOU!. A website is like your digital business card.But even more,it lets your audience know who you are and it helps establish your expertise and credibility.

3. People are much more likely to do business with someone they trust.KLT The first place that potential customers go to check out testimonials and how you can help them is your website's about you page.

4. Should you DIY your website or hire a web designer?

Ready for a website but not sure if you should DIY it with a template or hire a designer?

Take my questions in my calander to discover the best options for you. I’ll ask a few simple questions & then provide you with a recommendation on what is your best fit.

5.It showcases your work and expertise.

The third reason why your business needs a website is to showcase your work and expertise. No matter what type of product or service you offer, a website is a great place to showcase your work.

6. Your website can do the talking for you by displaying an image gallery of your products or a portfolio of your work. It can house videos and a website can also display testimonials to further communicate your skills and why you are the right person to help your ideal client.

7. You Own It!

This is SO important to understand!

You do not own any of the social media platforms. It's rented land.

This means if Facebook or Instagram decides to shut down your account one day, you lose all of your followers. All your years of hard work building a following and brand are gone! Yes it happened to me!

This doesn’t mean that social media shouldn’t be part of your online strategy, but it definitely should not be your ONLY strategy. You do not want to put all of your eggs into one basket.

Your website is your own piece of the Internet that you own and can control the narrative on. You are not at the mercy of constant algorithm changes on social media. This is so important in today’s constantly changing social media landscape.

This doesn’t mean that social media shouldn’t be part of your online strategy, but it definitely should not be your ONLY strategy. You do not want to put all of your eggs into one basket.

Coming up with engaging social media content that gets your followers talking can be a really challenging. That's where ChatGPT comes in!

ChatGPT can help you with all kinds of things in marketing

Create top notch attention-grabbing headlines, ad copy that zeros in on your target audience's pain points with calls to action that have your audience clicking your links.

It's all based on the prompts.

Some words drive more action than others.

What problems that ChatGPT found for you that you want to focus on? Choose what you think would be accurate.

Now write the copy to support those headlines. Write a few versios.

Use Brainstorm Topics

Prompt:

Give me 20 unique titles related to small business marketing in a click-bait style

Add all the good ones to a spreadsheet to keep track

Prompt:

Create an outline for an article " " Write it as an expert and write it for audience

Copy/paste the drafted article with the headings into a

Google/Word doc and make your edits. Add personal stories and experiences that will make it into a living piece of content.

So yes you do need a website see my article on what type of website would suite you best. Connect with me by booking a 20 min chat to see if we would be a good match to work with on my calendar.